Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million. Chase Elliott, for example, recently voiced his opinion on the matter. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Daytona 500 Ratings History (1979-present) - Sports Media Watch To say that 2022 is important would be an understatement because its our audition year for the rights deal in 2023. * Asterisk indicates race was postponed to Monday. Currently, you are using a shared account. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. We are a national sport; we will deliver 3 million viewers in a typical NASCAR Cup Series race. When we turned around that viewership narrative, I would say in 2019 and 2020, we started to see new brands come back to the sport. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. NASCAR coming to terms with new reality - Washington Times Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This will flip essentially in 2022; 19 races will be on a network and 17 races will be on cable. From the Aug. 22 Michigan race to Sept. 26s Las Vegas playoff race, Cup Series races saw six consecutive weeks of year-over-year viewership increases, the longest streak since 2011. Nascar Cup and Xfinity Series Deliver Viewership Gains Across Nbc 1979-2004 numbers from Sports Business Daily 2.16.2005. Fortunately, for the first time in NASCAR history, that narrative has changed due to the 2022 season. Website (racingnews.co), and SportsBusiness Daily, and Sports Media Watch. This might be why some other totals are different. What time does the NASCAR race start today? TV schedule, channel - MSN After years of decreasing numbers, a boost in viewership is very positive. Is NASCAR Bailing on Budweiser Over the Recent Bud Light Controversy? The NASCAR ratings for the 2022 season are the best they have been in four years. They have their favorites in terms of who they like or who they do not like in the booth. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. There is a push and pull between the media experience sitting back on your couch versus the at-track experience. Our share of those TVs that are tuned in is up 18%. (June 16, 2022). There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. The race was down 11.9% compared to the first Sunday race on FS1 last season, Share up 9%, largest for Race #2 since 2017, Share up 2%, largest for Daytona 500 since 2016, Second most-watched non-points race since 2016. Another change for 2022 is that there are going to be more races on network TV, and on the NBC side races on cable are shifting from NBCSN to USA Network, which is in more homes than NBCSN (NBCSN is shutting down at the end of 2021). However, the 2022 season represented very notable numbers. Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. From an ad sales perspective: Ad Sales for Fox completely sold out every single ad unit on big Fox or FS1 throughout all of 2021. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. (Jasen Vinlove / USA Today), NBCSN is shutting down at the end of 2021. The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. NASCAR Won the TV Viewership Fight on Sunday but May Be - Sportscasting NASCAR season viewership rebounded after Daytona, but still down a touch Just based on how competitive it is for time, attention, eyeballs, cord-cutting and just the macro changes that are happening in media broadly. FedEx might not like, but at least you could fill that big booth on ur podcast. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. The only thing on Elliott's mind this weekend is winning as he returns to racing at Martinsville Speedway after missing six races with a broken left leg sustained during a snowboarding accident. We could shorten the season in terms of the number of races, which would have an impact on industry sponsorship, economics, the number of dates the tracks get, and certainly the size of our TV deal. And the last one was Talladega (in October). NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Bookmark this page for NASCAR ratings as another year of racing is officially underway! Feel free to sort the table by column, or if you'd like to compare races at a certain track, television network or any other metric against other races with that same metric, simply type it in the search bar above the chart and your chart will be limited to just those races. I think that an answer that I would give you today in 2021 probably isnt going to hold up in terms of where the world is in 2023. I can save this sport . By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. I wont disclose exact numbers, but there were 23 new brands that were not in the sport in 2019 that are buying ads for Fox today. When combined, it shows that NASCAR is in a pretty good place. Has either Fox or NBC indicated that theyre interested in re-upping? And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. There are certain deals that we could not do. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Most TV consumption, really all TV consumption of TV of tier one sports properties is down simply because TV consumption just broadly is down. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. NASCAR has proven to be a sport with a huge audience in terms of viewership. or Disney plus; there's more competition for those eyeballs then there's ever been. working with us to tweak the distribution as needed. So there is a direct correlation between our viewership trends and the advertising revenue that is attributed to our property. This seasons playoffs increased for the first time and now sits as the best viewership since the 2019 season. Part of it is just because of the changes in the media environment, those network windows are more important. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. Veteran NASCAR Broadcaster Sounds Alarm Bells on 'Troubling Decline' in For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Nascar's TV Ratings Are No Longer The Big Deal They Once Were - Forbes He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. Show sources information Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. In fact, the sport will have tremendous momentum going into next season after its playoff numbers did pretty well compared to previous years. Try a week on us. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. We will be a linear TV property, traditional TV property, through 2024. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Sunday's NASCAR Cup Series race from Talladega averaged a 2.6 rating and 4.55 million viewers on FOX, flat in ratings and up 5% in viewership from last year (2.6, 4.34M). For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. . (Photo by Jonathan Ferrey/Getty Images). Las Vegas TV Ratings: March 2021 (NASCAR Weekend) NASCAR viewership numbers are out; outscores all other sports but itself. The next evolution in viewing habits is streaming. The NASCAR Trucks Series averaged 627,000 viewers for 23 races across FOX and FS1 in 2022, +5% from 599,000 viewers for 22 races in 2021 TV Ratings - Martinsville November 1, 2022 Adam Stern from Sports Business Journal reports that NBC earned a 1.52 rating with 2.541 million viewers for Sunday's Championship 4 cutoff race at Martinsville Speedway The lead-in ARCA race drew a 0.34 and 522,000, down slightly year-over-year (0.35, 532K). Fans might be tired of the novelty of the playoffs. They hate all of the commercials. Lets take a deeper look at the data from the last five years. We have 36 races after Phoenix to model out our network numbers before they start to plan for the 2023 (negotiating) rights cycle. NASCAR at Dover spring 2023: Start time, TV, streaming, lineup for There is only up to go from here and that is a good thing. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Whats been the reaction from teams as you walk them through this? If the new NASCAR is losing fans, it's hard to tell for now. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. The network windows and broadcast windows have never been more important than they are in 2021. Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . If people want to watch a race, they will tune in to see the action. I wouldnt trade anything that happened with Bubba Wallace winning at Talladega for the world, but that race ran on Monday afternoon on NBCSN versus on NBC on Sunday, which is always one of our higher-performing races. (Nielsen estimates from ShowBuzz Daily 4.25). The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. (Photo by Chris Graythen/Getty Images). There can be more done to increase these playoff numbers too. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? Reflecting on seven years back, it's clear that NASCAR Cup Series is slowly losing viewership in its circle but gaining more popularity than other sports. It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Then you can access your favorite statistics via the star in the header. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. (Busch would have still won.). Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. statistic alerts) please log in with your personal account. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Every sport has a very passionate fan base. Thats the first time that has happened since 2009 where well have more network races than cable races. NASCAR TV Ratings: March 2022 (Phoenix Raceway) - Racing News With all the different metrics used to measure a sport these days however, it can be complicated. Average U.S. TV audience of NASCAR races 2019. In 2013, the sport averaged 16.65 million viewers in the Daytona 500 which is now halfway through something that is not pleasing. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. At the start of the 21st Century NASCAR TV ratings meant everything. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). You will find all of your NASCAR ratings coverage at Sportsnaut. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs.
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