The Premier League gets 40 to 50 percent of its income from overseas broadcasts; Germanys Bundesliga is only at about 20 percent. From there it all gets a bit weird. There has been much talk of the broadcasting bubble finally The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. A new report has found that an increase in the accessibility of womens football could lead to viewing figures shooting up by more than 350% globally. Since then, things have been ramped up several notches. Video viewership across NBC Sports Soccers handles on Facebook, Twitter and Instagram increased by 63 per cent on 2020/21, while overall engagement on those platforms was up 58 per cent. Just not 14 million people. How Big a Threat is China to European Football and The Premier China is the world's biggest Premier League fan, Charlie Rose stripped of Walter Cronkite award, NAB 2017: Valossa collaborates with Yle on AI-based broadcast metadata. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. One thing we can say without much fear of contradiction is that football on TV is pretty much as popular as it ever was when crowds existed. The Chinese government has hardly been shy in setting out their vision of the nation's sporting future, with a decade-long plan in place to make China a behemoth in world football. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for S$95 per month. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. China factory activity cools in April as recovery challenges loom Fantasy Premier League, Official Fantasy Football Game of The Premie Oche Balboa on Twitter: "Premier League viewing figures - Main And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related Esports viewership breakdown with Esports Charts The bad news for the governing body comes amid a backdrop of potential turbulence in the future, with the European Super League proposals still hanging around, while broadcasters are facing difficulties amid the ongoing pandemic. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. These look a bit higher than might normally be expected. So, during the 2016 January transfer window, Jiangsu Suning secured the services of long-term Liverpool target Alex Teixeira, trumping Liverpool's 24.6m offer to Shakhtar Donetsk with a stonking bid of 38m. Enjoying SportsPro content? China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all United game garnered 4.5 MILLION viewers Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The audience across Africa was 290m. Learn more about how Statista can support your business. Many will have watched up to four football games, checked into Sky Sports News too, maybe spent some time viewing the Vitality Blast Finals day at Edgbaston, the Indian Premier League, the PGA Tour, the LPGA Tour. Several other countries enjoyed their highest-ever audiences for an individual match. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. "We and our clubs have an extremely passionate fanbase in China and are looking forward to working with the team at Tencent to engage with fans in new ways over the coming season," said Premier League chief executive Richard Masters. Financial details of the new deal have not been disclosed. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Aston Villas extraordinary game against Liverpool got between 2 million and 2.5 million viewers on Sky. Before Europes other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC were already selling the English game and broadcasting British football in Asia. Heres why China poses a serious threat to European dominance. The Liverpool versus Chelsea fixture on 28th August, shown on NBC and Peacock, delivered a TAD of more than 1.4 million viewers to rank as themost-watched live Premier League match in US history. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. What marketers can learn from the Champions League Final With transfers, wages and agents' fees still going up, the consequences could be disastrous, and waiting in the wings would be none other than the Chinese Super League. commentary and analysis you can trust. Why wouldnt they be? Please do not hesitate to contact me. It is surely self-defeating. It is a relationship that Japan Today has described as decades in the making and the site suggests that British football is so popular primarily because it was the first European soccer to be broadcast regularly in Asia. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. organisation English Premier League viewing figures | Sporteology Nielsen: Global audience for Premier League In many ways, the behaviour of Super League owners reflects China's approach to business more broadly. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? That match marking the most-watched game to kick off before 8 a.m. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." Simply log into Settings & Account and select "Cancel" on the right-hand side. In 2018/19 they only got a peak of two million or more in 16 out of 128 games. Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? 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Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. If you did, youd have been counted as a viewer up to 10 times. A link has been emailed to you - check your inbox. However, this is all speculation. Sky reportedly paid 4.2bn to gain Now, China has begun to tread on Europe's toes in even more emphatic fashion. Broadcasters Audience Research Board (Barb) revealed that a 6% decline in total viewing figures happened during the same time. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. I was told by someone in the illegal streaming business that this is a huge issue outside of the UK but less so domestically. It should be noted that football in China is a powerful political tool as much as it is a form of entertainment. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. ET since Oct. 20, 2018 (Chelsea-Manchester Asia accounted for more than 40 percent of the league's global audience with nearly one million fans tuning in, Masters said. We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. READ MORE: Murder, Corruption and The Demise Of A Chinese Football Giant. Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. While QPR will certainly have suffered financially from dropping out of the Premier League due to a dip in television money, their major fiscal hit may come from missing out on forging a connection with the Malaysian fans that owner Tony Fernandes had been focusing on. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Ultimately, they have usually had to scale back their ambitions. Viewers in China will have access to matches from this weekend. When it comes to the latest overseas league to take on the old powers of Europe, there seems to be a comprehensive new strategy for overcoming the biggest and most illustrious clubs. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen. This matched 2019 as themost-watched final fixture round everwith a TAD of 2.2 million viewers across all platforms. (May 29, 2021). In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Year-on-year comparisons are shot through with caveats though, so hard conclusions are not easy to make. (Image: VALERY HACHE/AFP via Getty Images). Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? The lucrative rewards available are encouraging EPL sidesnot to mention clubs further afieldto invest in their relationships with the Asian market. For the time being, this unique and lucrative relationship shows no sign of halting. NFL coverage and Joshua Buatsis fight against Marko Cali. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. Footballs 3pm Saturday blackout: Time to end it or vital to protect Impressive numbers, but that's completely dwarfed by the audience tuned in from Asia; offering an in-home audience of 1,300 million meant that the continent provided 32.5 percent of the Premier Leagues public for the 10-11 season, according toRepucom, Premier League Fan Survey 2011/12. It was their primary subscription driver for many years, after all. However, Stephen van Rooyen, Skys executive vice president and chief executive offer, UK and Europe, has confirmed that Sundays finale was the broadcasters most-watched Premier League final day on record. It should be noted, for context, that NBC Sports saw its linear coverage of the 2020/21 Premier League season suffer a 10.3 per cent year-over-year (YoY) fall in average viewership. But crowdless is all there is on offer, so we watch it regardless. China has the most Premier League followers of any country at more than 300m, followed by India with 147m. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. This was up 21 per cent on the average TAD of 414,000 for 2020/21, not including exclusive Peacock streaming or Spanish-language broadcasts. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. Manchester City v Liverpool Spurs, for example, earned 11.5million from television money during the 2019/20 season, following their round of 16 exit. In, Sports Media Watch. Premier League global audience on the rise For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. In China, the beautiful game appears primarily to be a Machiavellian tool of self-furtherment. In the context of purloining players and absconding with major transfer targets, the Chinese Super League is a considerable nuisance, but in the context of the global footballing economy, it is a menace which European clubs cannot afford to dismiss or ignore. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. Sports Media Watch. This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. Are you interested in testing our business solutions? Its without doubt a much worse version of football without the crowd providing an atmosphere. Liverpool have also taken key steps to capitalise upon this crucial and ever-growing market. Chinese clubs may not quite be at the point of prizing away Europe's key assets, but they are already managing to poach players of substantial ability at the peak of their careers. China has been the English top flight's most lucrative overseas television rights territory. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. For the 2010-11 Premier League season, the UK had an in-home audience of 629 millionthis compares with a combined 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Middle East. The core audience hasnt gone up or down much. The total and average attendances only covered regular season games. Standard Digital includes access to a wealth of global news, analysis and expert opinion. suffer a 10.3 per cent year-over-year (YoY) fall, most-watched Premier League final day on record. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). But then perhaps a lot of people do just see the headline and the number and absorb it as truth. Interestingly, this is the second-highest viewership numbers of all time for a paid channel, only next to American fantasy drama television series Game of Thrones. Statista. Ryan Mason has already sparked a change in Tottenham player after Daniel Levy head coach call, Son Heung-min has now scored four goals in his last five games for Tottenham after struggling for form at the beginning of the 2022/23 Premier League season, Charlie Patino sale, relegation confirmed as 5.9m transfer completed - Arsenal loan latest, Latest Arsenal news includes updates on every single member of this season's loan army with the main focus being on Charlie Patino, Pablo Mari and Marquinhos, Who is Yunus Musah? This means that we may include adverts from us and third parties based on our knowledge of you. One only needs to look to the Teixeira deal to see how transfer costs are being forced ever upwards, while the power of agents, already an endemic problem in European football, will only increase as more cash changes hands. Read about our approach to external linking. By spending in such lavish fashion, Chinese sides are changing the way that their European rivals do business. Create your account and get enhanced access to all the latest stories. There are two key reasons why the English game has found such favour among Asian markets. China has the most Premier
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